E-commerce is slowly taking over the economy as we speak, which means retailers have to work even harder to face the billions of existing competition on the web. A low-quality packaging not only give off a bad impression to customers, but it can also damage the product that you’ve put your sweat into. To ensure your packaging is admirable and attractive, here are a few steps you need to take.
Personalize the design
Your packaging’s design is part of your company’s identity.
For instance, a plain brown box can look alive with a simple personalized sticker on it, stating the receiver’s name and address. There are plenty of designers out there that specifies in product design, logo design, et cetera. They won’t even charge you as much and will adjust their design according to what you want. After that, you can go to any printing shop to print out your personalized packaging design.
Think outside of the box
Boxing up your product is the easiest and cheapest option for E-commerce retailers since you’ll have to deal with the shipment. However, there are various other ways to make sure that your packaging goes beyond the box. The box can be a thinner shaped box or cylinder-shaped cardboard with a lid. Websites like Pinterest usually has plenty of examples to get you inspired.
Have another packaging inside
We’ve talked about personalizing the design and using something else than a box for packaging. These unique ideas can come off as risky during the delivery of the item itself. That is why having another layer of packaging around your product will provide extra protection for it. We recommend using products from Polycover to wrap up your item and place it inside your packaging before shipping it off. You can also pad your package with a bubble wrap so that it won’t bend or break during the delivery.
Ask for feedback
Communication is the most effective form of improvement. Since E-commerce is based on the internet, it is effortless for customers to reach out to you and communicate their experiences in buying your products. You can have customers give you feedback upon receiving your products by asking them to rate the packaging quality.
Taking extra time to think about your packaging won’t be a waste of effort once you realize how much your customers value high-quality, unique packaging. It might even boost up your sales if customers reuse your packaging and attract other people that see them use it.
